Living in Capitola means enjoying ocean air, morning fog, sunny drives along Highway 1, and plenty of time wandering around Capitola Village. It also means your metal parts deal with moisture and salt in the air.
That’s where professional powder coating comes in.
Powder Coat It is just a short drive from Capitola at 7000 Soquel Avenue in Santa Cruz. We help local vehicle owners, cyclists, boat owners, hot rod builders, and homeowners give their metal parts a tougher finish with a lot more personality.
Here’s what powder coating costs, how the process works, and what to expect when you bring us a project.
Powder Coating vs. Traditional Paint
Traditional paint has its place. But for parts that see road debris, outdoor weather, salty air, or regular handling, powder coating usually brings more muscle to the party.
Powder coating uses a dry mix of resin, pigments, and fillers. We apply it electrostatically, then cure it in an oven. The powder melts, flows, and fuses into a hard, even finish.
Compared with ordinary liquid paint, powder coating offers:
- Better resistance to chips, scratches, and peeling
- Strong protection against moisture and corrosion
- A more consistent finish without runs or drips
- Excellent color, gloss, matte, metallic, and textured options
- Low-VOC application with no solvent-heavy wet paint
- Less maintenance over the life of the part
For Capitola vehicles, patio furniture, bikes, and marine hardware, that extra protection matters. Salt air and fog can find tiny flaws in a painted surface and turn them into rust spots. A properly prepared and professionally applied powder coat creates a much tougher barrier.
No finish is magic armor, of course. If a sharp impact breaks through to bare metal, corrosion can still start. But powder coating gives your parts a serious head start.
What We Coat
If it’s metal and it fits our process, there’s a good chance we can coat it. Common projects include:
- Car and truck wheels and rims
- Brake calipers
- Car and truck frames
- Motorcycle frames
- Bicycle and e-bike frames
- Suspension parts and brackets
- Boats and marine hardware
- Patio furniture
- Household fixtures
- Farm and agricultural equipment parts
- Ceramic exhaust coating for high-heat parts such as headers and exhaust pipes
We also work on restoration projects, custom builds, daily drivers, vintage bikes, off-road rigs, and the random “I’ve had this part in my garage for three years” projects. You know the one.
For extreme heat, standard powder coating is not the right finish. Headers, exhaust pipes, manifolds, and similar components need ceramic exhaust coating. Ceramic coating is designed to handle temperatures that would make ordinary powder coating wave a tiny white flag.
You can learn more about ceramic exhaust coating and see examples in our guide to coating exhausts for high-heat protection.

Powder Coating Costs in Capitola
Every project gets priced based on size, material, condition, preparation, color, finish, and how much masking or disassembly it needs. A clean, simple bracket is a very different job from a rusty, multi-piece patio set.
Here are common price ranges to help you plan:
- Small parts and brackets: $75-$200 each
- Single automotive wheel: $100-$200
- Set of four wheels: $400-$800+
- Brake calipers: $100-$250 each
- Patio chairs: $200-$300 each
- Patio tables: $400-$600
- Patio furniture sets: $1,500-$2,200
- Bicycle or e-bike frames: $150-$300
- Motorcycle frames: $350 and up
- Boat parts and marine hardware: $100-$500+
These prices are useful starting points, not a substitute for seeing the actual project. Rust, old paint, grease, hidden damage, tight masking areas, and specialty colors can all affect the final quote.
The fastest way to get a real number? Send us a few clear photos, tell us what the part is made of, and let us know the finish you want.
How Our Powder Coating Process Works
We don’t just spray color on dirty metal and hope for the best. Prep is where the long-term performance starts.
1. Project review
We look at the part, its condition, material, dimensions, and intended use. A wheel, marine railing, motorcycle frame, and patio chair may all need different preparation and coating considerations.
This is also where we discuss color, gloss level, texture, masking, disassembly, and any concerns you have.
2. Surface preparation and media blasting
We remove rust, old paint, grease, oxidation, and other contaminants through cleaning and media blasting when appropriate.
This step gives the powder a clean surface to bond with. It also reveals problems that may be hiding underneath the old finish. A fresh coat over corrosion is not a restoration. It’s just putting a nice jacket on a bad day.
3. Masking critical areas
Threads, bearing surfaces, mounting points, machined areas, grounding points, and other critical locations may need masking.
The goal is full, attractive coverage without coating areas that need to remain bare for proper fit or function.
4. Electrostatic powder application
We apply the dry powder with an electrostatic spray gun. The charged particles are attracted to the grounded metal part, helping create an even coating across curves, edges, and complex shapes.
This is where your project gets its new personality: satin black, bright red, metallic bronze, textured finishes, or something completely custom.
For inspiration, browse our photo gallery or learn more about how powder coating works.
5. Oven curing
The coated part goes into a curing oven. Heat melts the powder and fuses it into a smooth, durable finish.
This is not the same as letting spray paint dry in the garage while hoping the cat doesn’t walk through it. The controlled curing process is a major part of what gives powder coating its strength.
6. Final inspection
After cooling, we inspect the part for coverage, finish quality, masking, color consistency, and visible defects.
Then it’s ready to head back to your garage, driveway, workshop, boat, patio, or build.

Why Capitola Customers Choose Powder Coat It
We’ve been coating parts since 2010, and we understand that customers are trusting us with valuable projects. That might be a classic car frame, a favorite motorcycle, a set of family patio chairs, or expensive marine hardware.
Here’s why customers choose us:
- We’re Santa Cruz-based and only minutes from Capitola
- We bring years of hands-on coating experience
- We focus on proper preparation, not shortcuts
- We offer custom colors and finishes
- We work with automotive, motorcycle, bicycle, marine, household, and outdoor projects
- We provide shipping options for customers in San Francisco and Los Angeles
- We make it easy to start with photos and a quote request
Capitola’s coastal environment can be rough on unprotected metal. A professional finish helps your parts look better while standing up to everyday exposure.
Frequently Asked Questions
How much does powder coating cost?
Pricing depends on the part, condition, prep work, size, color, and finish. Common starting ranges include $100-$200 for a single automotive wheel, $400-$800+ for a set of four wheels, $150-$300 for bicycle or e-bike frames, and $350 and up for motorcycle frames. See the full pricing list above for more examples.
How long does powder coating last?
A properly prepared and applied powder coat can last for years. Actual lifespan depends on the part, use, UV exposure, moisture, impact, and maintenance. Coastal exposure makes professional preparation especially important.
Can aluminum be powder coated?
Yes. Aluminum wheels, bicycle frames, motorcycle parts, marine hardware, and other components can often be powder coated. Aluminum may need specific cleaning and preparation so the coating bonds correctly.
Can you coat parts with rust or old paint?
Usually, yes. Rust and old paint need to be removed before coating. Media blasting is often the best way to create a clean surface. We’ll inspect the part first and let you know if there are structural issues that need attention before coating.
Do tires and bearings come off before coating?
They should. Tires, valve stems, wheel weights, bearings, seals, and other sensitive components generally need to be removed before coating. We’ll review the project with you and confirm what needs to be disassembled or masked.
Can you match a specific color?
We can discuss color matching and help you choose from available colors, gloss levels, metallics, textures, and specialty finishes. Exact matches can depend on the original color, material, lighting, and the powder manufacturer’s available formulas.
Is ceramic coating better for exhaust parts?
For high-heat parts such as headers and exhaust pipes, ceramic exhaust coating is the right option. Standard powder coating is not designed for the extreme temperatures found in many exhaust systems. Ceramic coating helps protect the metal and manage heat while adding a clean finished look.
Ready to Upgrade Your Project?
Capitola is close. Your project might be closer than you think.
Send us photos of the parts you want coated, include a few details about their condition and intended use, and request a quote. You can also call us at (831) 435-9558 or use our contact page.
Whether you’re refreshing a patio set, building a custom motorcycle, protecting boat hardware, or giving your wheels a serious style upgrade, we’re ready to help.

Powder Coat It
7000 Soquel Avenue
Santa Cruz, CA 95062
Phone: (831) 435-9558
Website: www.powdercoatitsc.com
Email: powdercoatitsantacruz@nullgmail.com




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